Online Reviews More Influential Than Advertising
Deloitte conducted a survey that shows people are more influenced to buy a product by online consumer reviews of the product rather than direct advertising. That’s not really news, but it does...
View ArticleAre You Optimizing For Google TV?
It’s been about six months since Google introduced Google TV. While there hasn’t exactly been a wave of people flocking to Google TV – in fact, it’s probably safe to say that the majority of Web users...
View ArticleWill YouTube Replace TV?
Google has announced that it will soon add 100 new channels to its video website YouTube. These channels are being produced by some top-tier entertainers including Jay-Z, Ashton Kutcher, Shaquille...
View ArticleFacebook More Popular Among 18-24 Year Olds Than TV
This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. What’s more, seniors are all about the TV. People 55 and...
View ArticleReaching TV Viewers Through Hashtags
Hashtags have become ubiquitous. They are popular on Twitter, Facebook, and Google+. Other social media networks use them as well. Of course, if you are a regular social media marketer, then you may...
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